Leveraging Pricing and Packaging to Drive PLG

Lisa began her career as a journalist in Washington, D.C., on the Congressional beat for CCH (now owned by Walters Kluwer), covering tax policy and legislation.  Lisa has a BA Emory University and an MBA from Duke’s Fuqua School of Business and is a Certified Pricing Professional ™, CPP.

Currently she is acting as a VP Principal Analyst at Forrester Research. Lisa’s experience has focused on global product management and marketing with an emphasis on product pricing and packaging, product lifecycle management and product investment decisions. She has over 20 years in product management and marketing having driven global software businesses for Eastman Kodak and other companies in the B2B imaging industry. Lisa has developed and published actionable product management and pricing models presented at product marketing and management events globally.