Leveraging Pricing and Packaging to Drive PLG

Session’s Overview

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The best Product-Led Growth organizations continually assess and optimize their pricing and packaging strategies to drive profitable growth. In this session by PLG Disrupt, Lisa Singer V.P. Principal Analyst at Forrester will explain the essential research and decisions driving PLG.

Session’s Main Takeaways

  • Questions to ask current and potential customers to understand their value drivers
  • How to identify the packaging approach that fits the offering and go-to-market strategy
  • Steps for optimizing the offering pricing model to ensure it drives growth

About the Speaker

Lisa Singer

VP Principal Analyst, Forrester

Lisa began her career as a journalist in Washington, D.C., on the Congressional beat for CCH (now owned by Walters Kluwer), covering tax policy and legislation.  Lisa has a BA Emory University and an MBA from Duke’s Fuqua School of Business and is a Certified Pricing Professional ™, CPP.

Currently she is acting as a VP Principal Analyst at Forrester Research. Lisa’s experience has focused on global product management and marketing with an emphasis on product pricing and packaging, product lifecycle management and product investment decisions. She has over 20 years in product management and marketing having driven global software businesses for Eastman Kodak and other companies in the B2B imaging industry. Lisa has developed and published actionable product management and pricing models presented at product marketing and management events globally.

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