Product Prioritization Strategies

Prioritization can become difficult. If you are building internal products, you have high demand from stakeholder and if you have customer facing products such as devices or Digital experiences, there are multiple inputs. In this session by PLG Disrupt, Greg Sylvester II, VP of Product at American Express, will propose a few ways product teams can prioritize their work to ensure they are addressing current customer issues, optimizations, and strategic features which will advance the product.

Session’s key takeaways:

1. Tool and aids for prioritization – KTLO (keep the lights on request)
2. Experimentation for new product and key features to keep the flow of innovation.